Lennar BLU, San Francisco, CA
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Challenge — Lennar Urban wanted to present prospective buyers with multiple model designs and turned to west elm for help with two fully furnished units. The goal was to create two distinct but cohesive and accessible looks from a brand that resonated with their target market in downtown San Francisco.
Solution — The design team from the Emeryville west elm store visited the site to study the space and view the location and surroundings. Their visit, coupled with the builder's buyer profile, allowed them to tailor their designs to create two unique environments. Each model was furnished with modern products that complimented the urban architecture, yet created a comfortable atmosphere.
Brand — west elm
