Residential Developer Programs
Whether you are furnishing a model home, creating a premium purchase experience
or providing sales incentives, our Business Sales team can provide the solution
that perfectly suits your business needs and your customers' style.

For the developer looking to motivate prospective buyers and exhibit a premium model-home experience, Williams-Sonoma, Inc. offers a compelling breadth of products and services.
Model home solutions
Making prospective buyers feel comfortable inside a new home is one of the keys to closing the sale. With furnishings and accessories from our respected house of brands, your model residence will take on the true feeling of home.
Click here to view case studies of model-home success stories made possible by Williams-Sonoma, Inc.
KITCHEN PACKAGES AND CUSTOM ROOM DESIGNS
Furnishing a new home doesn't have to be a confusing experience. And for vacation, condominium and second home developments, a kitchen package or custom room design from Pottery Barn, West Elm or Williams-Sonoma provides exceptional value in creating a premium homeownership experience. Call on our team to help you develop and market a kitchen package or custom room design tailored to your floor plans and design aesthetic.
GIFT CARDS
Our gift cards are a great motivator when it comes to generating qualified leads or driving the final sale. They also make the perfect award for your top sales associates. With stylish gift cards available from each of our six leading home furnishing brands, the recipients can outfit their home with furnishings and accessories that reflect their own personal taste. Our versatile gift cards make shopping easy: They are redeemable across all of our brands at any retail store, via our catalogs or online.
Click here to see our brands' gift card designs.
Preferred Business
We invite residential developers to apply for membership as a Preferred Business. This program allows your business to receive a 10% discount on all merchandise purchases made through our retail locations or our dedicated Business Sales associates. To qualify for the program, your company must complete an initial merchandise purchase of $5,000. Please download an application for more details.
To discuss a home builder solution that will meet your specific needs, please contact Business Sales at (800) 838-2589 or email businesssales@williams-sonomainc.com. Our dedicated team will serve as the point of contact for all your furnishing and incentive needs, throughout our entire house of brands. We look forward to working with you.
Click here to receive more information.





