99 John Deco Lofts, New York, NY
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Challenge — 99 John Deco Lofts in New York City needed their new model completely furnished in a 45-day timeframe for their upcoming Brokers' Open. They were enthusiastic about the Pottery Barn look, but wanted to be sure it would fit in a smaller urban setting.
Solution — Williams-Sonoma, Inc.'s Business Sales team worked closely with the Columbus Circle Pottery Barn store to ensure merchandise was ordered and delivered quickly. To enhance the urban feel, the design team brought in neutral fabrics, bright paint and contemporary accessories. Williams-Sonoma accessorized the kitchen with modern stainless steel products. Everything came together in time for the Open House to resounding reviews.
Testimonial — "The main room of this two-bedroom home is an open, loft-like space featuring soaring 11-foot ceilings, two exposures and a large living area. Careful furniture selection enhanced the space's versatility by transforming it into two unique areas: one for formal dining and another for casual entertaining. Positive public reaction resulted in an immediate sale. The Pottery Barn models are a terrific asset to our sales program."" - Brad Ingalls, Sales Director.
